Educational Qualifications

• PhD in Development Communication – Simon Diedong Dombo University of Business and Integrated Development Studies (SDD-UBIDS), 2024
• MPhil in Communication and Media Studies – University of Education, Winneba, 2020
• MA in Communication Studies – University of Cape Coast, 2015
• BA in Communication Studies – Ghana Institute of Journalism, 2012
• Diploma in Journalism / Public Relations – Ghana Institute of Journalism, 1999

Areas of Expertise

• Development Communication
• Strategic Communication and Public Relations
• Advocacy and Policy Communication
• Gender and Communication
• Social and Behaviour Change Communication (SBCC)
• Capacity Building in Media Training
• Academic Research and Teaching

Brief Biography

Dr. Samuel Adadi Akapule is a dynamic and results-driven Development Communication expert with a PhD in Development Communication and over 20 years of experience spanning journalism, public relations, strategic communication, and social change advocacy.

He currently serves as a Lecturer in the Marketing and Communication Department at Bolgatanga Technical University, where he teaches courses including Development Communication, Social and Behaviour Change Communication, Public Relations, and Media Studies (Print Journalism, Feature Writing, and Media Law and Ethics), as well as Communication Skills in the Liberal Studies Department.

In addition to his academic work, Dr. Akapule is the founder and lead consultant of Akaps C4D Consult (Communication for Development), a consultancy dedicated to applying the principles of development communication to real-world challenges.

His consultancy focuses on designing and implementing communication strategies that promote behavioural change, community engagement, and policy advocacy across sectors such as health, education, the environment, and governance.

Selected Publications

1. Akanyako, J., & Akapule, S. A. (2025). Political Advertising and Gender Representation: Investigating Male Dominance in Ghana's 2024 Presidential and Parliamentary Campaigns. African Quarterly Social Science Review, 2(2), 1–9.
2. Naaikuur, L., Akapule, S. A., & Agana, T. A. (2025). "Ink on the Pandemic in Ghana": A Qualitative Analysis of How the Ghana News Agency and Joy Online News Covered COVID-19. African Journal of Empirical Research, 6(1), 58–68.
3. Agana, T. A., Akapule, S. A., & Naaikuu, L. (2025). COVID-19 in Ghana: A Comparative Study of Media Coverage by Ghana News Agency and Joy Online News. International Journal of Multidisciplinary Studies and Innovative Research, 13(2), 48–69.
4. Naaikuur, L., & Akapule, S. (2024). Role of Persuasive Language in Shaping Voter Perception: A Comparative Analysis of John Dramani Mahama and Nana Addo Dankwa Akufo-Addo's Campaign Speeches in the 2012 Presidential Elections in Ghana. NG Journal of Social Development, 14(2), 193–203.
5. Akapule, S., & Naaikuur, L. (2024). Post-Passage Discourse Analysis of Ghana's Affirmative Action Bill: Media Representations and Public Reactions. Journal of Policy and Development Studies, 16(2), 129–144.
6. Akapule, S., Akanyako, J., & Aduah, W. (2024). Impact of Non-Verbal Communication Between Lecturers and Students on Academic Success: Case Study of Bolgatanga Technical University, Ghana. Journal of Policy and Development Studies, 17(2), 159–172.
7. Naaikuur, L., Akapule, S. A., & Agana, T. A. (2024). Gendered News Coverage And Female Parliamentary Candidates In Ghana: A Critical Analysis Of Daily Graphic And Ghanaian Times Newspapers. Journal of Development Communication, 35(1).
8. Agana, T. A., Akapule, S. A., & Naaikuu, L. (2024). Exploring Communication Modes and Cultural Significance in Soothsaying Practices in Upper East Region of Ghana. International Journal of Multidisciplinary Studies and Innovative Research, 12(5), 1–10. DOI: 10.53075/Ijmsirq/09873656543545
9. Baataar, C., Agana, T. A., & Akapule, S. A. (2023). Wise saying or “foolish” saying: Assessing the views on the impact of some Ghanaian proverbs and sayings on gender relations in the Frafra traditional area of Ghana. Open Access Library Journal, 10(2), 1–14.
10. Akapule, S. A., Achonga, P., & Kwode, P. A. (2020). Media coverage of female parliamentary candidates in Ghana: An analysis of the Daily Graphic and the Ghanaian Times newspapers. International Journal of Innovative Research and Advanced Studies, 65–70.

Book Chapter Publication

1. Baataar, C., Agana, T. A., & Akapule, S. A. (2024). Chauvinistic saying or wise saying: Assessing the views on the impact of some Ghanaian proverbs and sayings on gender dynamics in the Frafra traditional area of Ghana (Chapter 8). In Current progress in arts and social studies research (Vol. 6). B P International. https://doi.org/10.9734/bpi/cpassr/v6/2840

Notable Achievements or Ongoing Research Projects

• National Best Reporter in Sustainable Development Goals (Ghana Journalists Association, 2021)
• National Best Reporter in Human Rights (Ghana Journalists Association, 2018)
• Upper East Regional Best Media Practitioner (Industrial Commercial Workers Union, 2021)
• National Best Reporter in Millennium Development Goals (Ghana Journalists Association, 2015)
• National Best Reporter in Rural Reporting (Ghana Journalists Association, 2011)
• National Best Reporter in Rural Reporting (Ghana Journalists Association, 2010)