Marketing & Communication - School of Business & Management studies

Welcome to the Department of Marketing and Communication

Equipping students with creative Marketing, Branding and Communication skills for a ditigal driven-world

The Marketing and Communications Department was established in the year
2003 as one of the pioneer departments in the School of Business and
Management Studies. In the same year, the Higher National Diploma (HND)
in Marketing programme was introduced. A Head of Department was also
appointed the same year, and twenty-seven students were enrolled as the first
batch of students. Over time, the department expanded its offerings to include
Bachelor of Technology (BTech), Bachelor of Science (BSc) programmes and
other specialized marketing courses.

Dr Benjamin Asunka

HOD Marketing & Communication

Dr. Benjamin Asunka

Senior Lecturer (HoD)

Dr. Benjamin Asunka

Senior Lecturer (HoD)

Educational Qualifications

PhD in Management Science and Engineering – Jiangsu University, China, 2021
Master of Business Administration (MBA) – University of Professional Studies, Accra
Professional Post-Graduate Diploma in Marketing – Chartered Institute of Marketing (UK), Institute of Professional Studies (now University of Professional Studies, Accra)
General Arts – Bolgatanga Senior Secondary School, Bolgatanga, Ghana

Areas of Expertise

Marketing Management
Innovation Management
Business Communication
Non-profit and Public Sector Marketing
Organizational Behavior
Management Science and Engineering

Brief Biography

Dr. Benjamin Azembila Asunka is a Senior Lecturer at Bolgatanga Technical University. He had his basic education in Zuarungu in the Upper East Region of Ghana and proceeded to Bolgatanga Senior Secondary School, where he pursued General Arts.

He subsequently attended the Institute of Professional Studies, now the University of Professional Studies, Accra, where he pursued a professional course in Marketing and earned a Professional Post-Graduate Diploma in Marketing awarded by the Chartered Institute of Marketing (UK).

Dr. Asunka began his academic career in January 2008 as an instructor in the Department of Marketing at the then Bolgatanga Polytechnic. He taught there until October 2010, when he proceeded to the University of Professional Studies, Accra, to pursue a Master of Business Administration. He returned to the Polytechnic, now Bolgatanga Technical University, in September 2012 and continued teaching until September 2018.

In September 2018, Dr. Asunka proceeded to Jiangsu University in China to pursue his doctoral studies. He graduated in June 2021 with a PhD in Management Science and Engineering, with Innovation Management as his area of research.

Dr. Asunka has taught several courses in the Department of Marketing and Communication and other departments of the University. His teaching areas include Marketing Management, Business Communication, Non-profit and Public Sector Marketing, Organizational Behavior, and Innovation Management. He has also taught courses in the Departments of Accounting and Finance, Secretaryship and Management Studies, Hospitality Management, and Building Technology.

Dr. Asunka has served as Head of Department from September 2016 to August 2018 and from February 2023 to date. During his first tenure, he led the development of the curriculum and introduction of the Bachelor of Technology in Marketing (Top-up). During his second tenure, he led the change of the department's name from the Department of Marketing to the Department of Marketing and Communication as part of the University's rebranding efforts. He also led the development of curricula and introduction of the BSc Marketing and Communication Studies and BSc Public Relations and Media Studies programmes.

From September 2012 to August 2014, Dr. Asunka represented the department on the University's Academic Board together with the then Head of Department. He also served as the department's Academic Counsellor from September 2014 to August 2016.

Dr. Asunka has served on several committees within the University, contributing to the advancement of his department, the School of Business and Management Studies, TUTAG-BTU, and the University as a whole.

Dr. John Bosco Azigwe

Senior Lecturer (Post-Retirement)

Dr. John Bosco Azigwe

Senior Lecturer (Post-Retirement)

Dr Joseph Akanyako

Senior Lecturer/ Examinations Officer

Dr Joseph Akanyako

Senior Lecturer/ Examinations Officer

Mad. Florence Lardi Manamzor

Senior Lecturer

Mad. Florence Lardi Manamzor

Senior Lecturer

Dr. Samuel Akapule

Lecturer

Dr. Samuel Akapule

Lecturer

Educational Qualifications

PhD Development Communication – Simon Diedoung Dombo University of Business and Integrated Development Studies (SDD-UBIDS), 2024
MPhil Communication and Media Studies – University of Education, Winneba, 2020
MA Communication Studies – University of Cape Coast, Cape Coast, 2015
BA Communication Studies – Ghana Institute of Journalism, 2012
Diploma in Journalism/Public Relations – Ghana Institute of Journalism, 1999

Areas of Expertise

Development Communication
Strategic Communication and Public Relations
Advocacy and Policy Communication
Gender and Communication
Social and Behaviour Change Communication (SBCC)
Capacity Building in Media Training
Academic Research and Teaching

Brief Biography

Dr. Samuel Adadi Akapule is a dynamic and results-driven Development Communication expert with a PhD in Development Communication and over 20 years of experience spanning journalism, public relations, strategic communication, and social change advocacy.

He currently serves as a Lecturer in the Department of Marketing and Communication at Bolgatanga Technical University, where he teaches a range of courses, including Development Communication, Social and Behaviour Change Communication, Public Relations, and Media Studies, including Print Journalism, Feature Writing, and Media Law and Ethics. He also teaches Communication Skills in the Liberal Studies Department.

In addition to his academic work, Dr. Akapule is the founder and lead consultant of Akaps C4D Consult (Communication for Development), a consultancy dedicated to applying the principles of development communication to real-world challenges. His consultancy focuses on designing and implementing communication strategies that promote behavioural change, community engagement, and policy advocacy across sectors such as health, education, the environment, and governance.

Selected Publications

Akanyako, J., & Akapule, S. A. (2025). Political Advertising and Gender Representation: Investigating Male Dominance in Ghana's 2024 Presidential and Parliamentary Campaigns. African Quarterly Social Science Review, 2(2), 1–9.
Naaikuur, L., Akapule, S. A., & Agana, T. A. (2025). "Ink on the Pandemic in Ghana": A Qualitative Analysis of How the Ghana News Agency and Joy Online News Covered COVID-19. African Journal of Empirical Research, 6(1), 58–68.
Agana, T. A., Akapule, S. A., & Naaikuu, L. (2025). COVID-19 in Ghana: A Comparative Study of Media Coverage by Ghana News Agency and Joy Online News. International Journal of Multidisciplinary Studies and Innovative Research, 13(2), 48–69.
Naaikuur, L., & Akapule, S. (2024). Role of Persuasive Language in Shaping Voter Perception: A Comparative Analysis of John Dramani Mahama and Nana Addo Dankwa Akufo-Addo's Campaign Speeches in the 2012 Presidential Elections in Ghana. NG Journal of Social Development, 14(2), 193–203.
Akapule, S., & Naaikuur, L. (2024). Post-Passage Discourse Analysis of Ghana's Affirmative Action Bill: Media Representations and Public Reactions. Journal of Policy and Development Studies, 16(2), 129–144.
Akapule, S., Akanyako, J., & Aduah, W. (2024). Impact of Non-Verbal Communication Between Lecturers and Students on Academic Success: Case Study of Bolgatanga Technical University, Ghana. Journal of Policy and Development Studies, 17(2), 159–172.
Naaikuur, L., Akapule, S. A., & Agana, T. A. (2024). Gendered News Coverage and Female Parliamentary Candidates in Ghana: A Critical Analysis of Daily Graphic and Ghanaian Times Newspapers. Journal of Development Communication, 35(1).
Agana, T. A., Akapule, S. A., & Naaikuu, L. (2024). Exploring Communication Modes and Cultural Significance in Soothsaying Practices in Upper East Region of Ghana. International Journal of Multidisciplinary Studies and Innovative Research, 12(5), 1–10. DOI: 10.53075/Ijmsirq/09873656543545
Baataar, C., Agana, T. A., & Akapule, S. A. (2023). Wise Saying or “Foolish” Saying: Assessing the Views on the Impact of Some Ghanaian Proverbs and Sayings on Gender Relations in the Frafra Traditional Area of Ghana. Open Access Library Journal, 10(2), 1–14.
Akapule, S. A., Achonga, P., & Kwode, P. A. (2020). Media Coverage of Female Parliamentary Candidates in Ghana: An Analysis of the Daily Graphic and the Ghanaian Times Newspapers. International Journal of Innovative Research and Advanced Studies, 65–70.

Book Chapter Publication

Baataar, C., Agana, T. A., & Akapule, S. A. (2024). Chauvinistic Saying or Wise Saying: Assessing the Views on the Impact of Some Ghanaian Proverbs and Sayings on Gender Dynamics in the Frafra Traditional Area of Ghana. Chapter 8. In Current Progress in Arts and Social Studies Research (Vol. 6). B P International. DOI: 10.9734/bpi/cpassr/v6/2840

Notable Achievements

National Best Reporter in Sustainable Development Goals, Ghana Journalists Association, 2021
National Best Reporter in Human Rights, Ghana Journalists Association, 2018
Upper East Regional Best Media Practitioner, Industrial and Commercial Workers' Union, 2021
National Best Reporter in Millennium Development Goals, Ghana Journalists Association, 2015
National Best Reporter in Rural Reporting, Ghana Journalists Association, 2011
National Best Reporter in Rural Reporting, Ghana Journalists Association, 2010