Email / Phone: sobams@bolgatu.edu.gh | +233 24 422 9324
Department Overview
The Department of Marketing & Communication equips students with the skills to thrive in today’s dynamic media and business landscape. We focus on strategic marketing, digital media, branding, public relations, and corporate communication. Through a blend of theory, creativity, and real-world application, our programs prepare future marketers and communicators to influence audiences, build brands, and drive business success.
Brief History of the Marketing and Communications Department
The Marketing and Communications Department was established in the year 2003 as one of the pioneer departments in the School of Business and Management Studies. In the same year, the Higher National Diploma (HND) in Marketing programme was introduced. A Head of Department was also appointed the same year, and twenty-seven students were enrolled as the first batch of students. Over time, the department expanded its offerings to include Bachelor of Technology (BTech) and Bachelor of Science (BSc) programmes and other specialized marketing courses. In 2024 the department was rebranded and renamed the Department of Marketing and Communication. This rebranding then gave the department the opportunity to run courses in the areas of marketing and communications, hence its scope has been expanded since then. The overarching aim is to offer students an opportunity to acquire knowledge and skills in marketing, communication, public relations and media studies, in order to contribute meaningfully and purposefully to the realization of objectives of organizations and the community at large. The emphasis is on both theoretical knowledge and practical application, preparing students for leadership roles in marketing and communication in both the public and private sectors.
Mission
To educate and inspire future marketing and communication professionals through rigorous academic programs, cutting-edge research, and experiential learning that fosters innovation, strategic thinking, and ethical leadership in a rapidly evolving business landscape.
Vision
To be a recognized center of excellence in marketing and communication education, known for producing industry-ready graduates, groundbreaking research, and thought leadership that shapes the future of the field.
Goals
- Academic Excellence & Curriculum Innovation
- Deliver industry-aligned programs that integrate digital marketing, data analytics, strategic communication, and emerging technologies.
- Continuously update curricula to reflect trends (AI in marketing, social media evolution, brand storytelling).
- Student Success & Career Readiness
- Provide hands-on learning through internships, case studies, and client projects.
- Strengthen industry partnerships to enhance job placement and networking opportunities.
- Research & Thought Leadership
- Encourage faculty and student research in areas like consumer behavior, digital media, and crisis communication.
- Publish in top-tier journals and present at international conferences.
- Industry & Community Engagement
- Collaborate with businesses, NGOs, and media organizations for live projects and guest lectures.
- Host workshops, seminars, and annual events (e.g., marketing summits) to bridge academia and practice.
- Global Perspective & Inclusivity
- Foster cross-cultural learning through international collaborations, exchange programs, and diverse case studies.
- Promote ethical communication and socially responsible marketing practices.
- BSc Marketing and Communication Studies (regular and top-up)
- HND Marketing
- Diploma in Public Relations and Media Studies
- Diploma in Marketing and Communication Studies
Our Staff
Dr John Bosco Azigbe
Senior Lecturer / Post Retirement
PhD (Educational Administration & Evaluation)
hm@bolgatu.edu.gh
Contact
+233 244013349
Location
Library Complex